Hello, I'm

Caroline Bush

Creator, entrepreneur & digital commerce.

Building brands around product discovery, content, technology and everyday life.

Explore the brands About me

The brands

What I'm building

Product discovery & commerce

Curated finds for everyday life. The Cherry Edit narrows big categories down to the few products worth your attention, and shares them where people already look for ideas: Pinterest.

  • Home
  • Fashion
  • Wellness
  • Lifestyle
  • Technology
  • Amazon finds

Technology-focused UGC

Tech UGC

Polished, authentic user-generated content for technology brands: AI tools, apps, gadgets and creator tools, shown the way real people use them.

  • AI tools
  • Productivity
  • Apps
  • Gadgets
  • Creator tools

Portfolio coming soon.

Built over time

One person, a few good ideas

Each project here has its own purpose and its own audience, and they all start from the same place: finding what's genuinely useful and sharing it well. The Cherry Edit came first, tech UGC is next, and new ventures will join them here when they're ready.

  1. Caroline BushCreator & founder
  2. The Cherry EditFirst brand
  3. Tech UGCIn development
  4. What's nextFuture ventures

Brand, partnership and UGC inquiries

I read every message. Write to hello@carolinebush.com or see the contact page.